Brand transformation: Elevating a global logistics leader's visual identity

100%

Increased output in tasks

Challenge

Transcar Projects Ltd, a stalwart in the logistics industry since 1977, has been managing complex logistical challenges for many of the world's leading EPC contractors and oil majors across the globe. Their unique selling point lies in being "large enough to deliver and small enough to care," a balance that has served them well for decades.

However, Transcar found itself grappling with a significant branding challenge. The company lacked a cohesive and well-coordinated approach to their outward-facing profile, desperately needing a complete overhaul of their brand look. The task of translating their internal excellence to the world outside their business environment seemed daunting. With limited time and resources to explore design options, Transcar found itself stuck in a cycle of indecision, allowing their historic brand to remain in place despite the pressing need for change.

This stagnation in brand evolution was more than just an aesthetic issue. It was beginning to impact Transcar's ability to effectively communicate their capabilities and values to potential clients in an increasingly competitive global market. The company needed a design partner who could not only refresh their visual identity but also capture the essence of their unique position in the logistics industry.

Solution

DesignGuru provided Transcar with a comprehensive design service that addressed their core challenges:

Timely approach: DesignGuru's outreach came at the perfect moment when Transcar was ready for change.
Transparent process: Offering the flexibility to step away if initial designs didn't meet expectations.
Comprehensive design options: Covering a range of elements the business needed to refresh.
Collaborative approach: Working closely with Transcar to produce designs that aligned with their vision.

DesignGuru's innovative approach aligned perfectly with Transcar's need for a brand overhaul and consistent design language.

Challenge

Solution

DesignGuru provided Transcar with a comprehensive design service that addressed their core challenges:

Timely approach: DesignGuru's outreach came at the perfect moment when Transcar was ready for change.
Transparent process: Offering the flexibility to step away if initial designs didn't meet expectations.
Comprehensive design options: Covering a range of elements the business needed to refresh.
Collaborative approach: Working closely with Transcar to produce designs that aligned with their vision.

DesignGuru's innovative approach aligned perfectly with Transcar's need for a brand overhaul and consistent design language.

Results

The partnership between Transcar and DesignGuru yielded impressive results:

100% increase in creative output: Transcar went from having no dedicated design solution to a fully functional creative partnership.
High satisfaction rating: Transcar rated DesignGuru's deliverables as 9 out of 10.
Comprehensive brand refresh: Achieved a cohesive and well-coordinated approach to their outward-facing company profile.
Time and resource efficiency: Eliminated the need for Transcar to spend time exploring design options internally.
Value for money: While not reducing costs, DesignGuru provided significant value through their range of services and quality of work.

DesignGuru's approach to design services has empowered Transcar Projects Ltd to revitalise their brand image, enabling them to better represent their unique capabilities in the global logistics market. The partnership has not only increased their creative output but also provided them with a valuable, responsive design resource that understands and prioritises their needs.

"Dealing with Will and the team has been a pleasure from start to date. They make our business feel like it is always top of their agenda when we make a request and we have really liked what they have produced so far in collaboration with us."

Dean Rossiter

Transcar Projects Ltd

Frequently Asked Questions

What do you mean by unlimited requests?

Once you’ve signed up, you can add as many design requests to your job list as you like. Your dedicated design team will tackle them one by one, based on the priorities you set. No hourly rates or per-project fees – everything is included in your package.

How do I make a design request?

Do I have to sign a contract?

How fast will I recieve my designs?

What type of design work is included?