Your Black Friday ad is competing with thousands of others in the busiest shopping season of the year. It's crucial to make it count.

When creating your Black Friday campaign, it's easy to fall into the trap of using the same old red discount stamps and 'MEGA SALE' headlines everyone else is using. But in a sea of sameness, being different is your biggest advantage.

We've seen countless generic Black Friday ads - overwhelming red and black colour schemes, overused starbursts, and shouty discount messaging. And it still surprises us how many brands miss the opportunity to stand out.

Your Black Friday ad should capture attention and drive action while staying true to your brand. You need to make it memorable and make it convert.

We know designing your Black Friday campaign can feel daunting, especially when you're racing against time. So, we've curated the best Black Friday ad examples to inspire you, plus we're including free templates you can use right away.

What Makes a Great Black Friday Ad?

Before we look at the examples, let's quickly cover what makes a Black Friday ad effective:

1. Clear Value Proposition: Your offer should be immediately obvious

2. Brand Consistency: Even during sales, maintain your brand identity

3. Clean Design: Avoid cluttering the ad with too many elements

4. Urgency: Create FOMO without being aggressive

5. Call-to-Action: Make the next step crystal clear

Black Friday Ad Examples That Got It Right

1. LiberLive - Making Music Accessible

This audio equipment brand shows how to create an elegant Black Friday campaign that maintains brand sophistication:

What makes this ad brilliant:

• Clean, minimalist design that lets the product shine

• Creative headline "Unlock the Biggest Deal" ties perfectly with their product

• Clear value add with "+ FREE Gifts with Your Buy!"

• Strong CTA button that stands out

• Perfect balance of white space and product imagery

Key Takeaway: You don't need flashy designs to make an impact. Sometimes, letting your product be the hero while maintaining elegant simplicity works best.

2. Williams Furniture - Bold Typography

This ad masterfully demonstrates how to use typography as a design element:

• Dramatic "90%" grabs attention immediately

• High contrast black background makes the message pop

• Clean, modern typography creates visual interest

• Address included for local targeting

• "SHOP NOW" creates clear direction

Key Takeaway: Sometimes, the numbers can be your design. When you have a strong offer, let it take centre stage.

3. Reason Studios - Breaking Convention

Reason Studios breaks away from traditional Black Friday aesthetics:

• Unique "40% OFF REASON" wordplay

• Distinctive neon yellow accent colour

• Clean, tech-focused design matching their brand

• Clear discount code prominently displayed

• Professional yet edgy vibe

Key Takeaway: Your Black Friday ad can (and should) reflect your brand personality, even during sale season.

4. Me & B - Playful Approach

This ad shows how to keep your brand personality during sales:

• Playful bubble letter typography

• Starry night background adds whimsy

• Clear date range displayed

• Promise of "all your questions, answered!"

• Brand colours maintained even in a sale ad

Key Takeaway: Don't be afraid to inject personality into your Black Friday campaigns.

5. Kiehl's - Premium Positioning

Kiehl's maintains their premium positioning while promoting their sale:

• Elegant product arrangement

• Traditional holiday elements (ribbon, gift packaging)

• Clear "50% OFF" messaging

• Multiple product showcase

• Maintains luxury feel despite the discount

Key Takeaway: High-end brands can do sales while maintaining their premium positioning.

6. Book Beau - Product Focus

Book Beau's approach shows how to create a welcoming sale atmosphere:

• Lifestyle product photography creates context

• Clear sale end date creates urgency

• Multiple product showcases

• Clean, easy-to-read design

• Strong "Up to 60% off" messaging

Key Takeaway: Showing products in use can help customers envision their purchase.

7. TITAN Fitness - Bold and Direct

TITAN Fitness nails their Black Friday messaging:

• Dramatic "BIGGEST SALE OF THE YEAR" headline

• High-impact imagery

• Clean, professional aesthetic

• Clear "GOING ON NOW" urgency

• Strong brand presence

Key Takeaway: Sometimes, direct and bold is the way to go.

8. Shopify - Modern Minimalism

Shopify's ad demonstrates contemporary design principles:

• Playful visual elements

• Clear countdown messaging

• Clean typography

• Engaging colour palette

• Simple yet effective layout

Key Takeaway: Modern, minimalist design can create strong impact.

9. Elementor - Tech-Savvy Style

Elementor's approach shows how to target tech-savvy audiences:

• Modern, clean design

• Clear "UP TO 30% OFF" messaging

• Brand-consistent colours

• Simple yet effective layout

• Professional tech aesthetic

Key Takeaway: Align your design with your audience's expectations.

10. Ray-Ban - Classic Cool

Ray-Ban maintains their iconic status while promoting their sale:

• Classic product photography

• Clear pricing display

• Strong brand presence

• Simple "50% OFF" message

• Premium positioning maintained

Key Takeaway: Classic brands can maintain their cool factor during sales.

Design Tips for Effective Black Friday Ads

1. Keep Your Brand Identity

   • Don't abandon your brand colours for traditional black and red

   • Maintain your usual typography and design elements

   • Let your brand personality shine through

     
     

2. Focus on Clarity

   • Make your offer immediately clear

   • Use hierarchy to guide the eye

   • Include only essential information

     
     

3. Create Urgency Without Desperation

   • Use time-limited offers strategically

   • Highlight exclusivity when possible

   • Avoid desperate-sounding language

     
     

4. Mobile-First Design

   • Ensure text is readable on small screens

   • Make CTAs thumb-friendly

   • Test your design across devices

     
     

5. Stand Out From the Crowd

   • Avoid overused Black Friday design clichés

   • Try unexpected colour combinations

   • Use creative copywriting

Ready-to-Use Black Friday Templates

Standing out during Black Friday shouldn't mean starting from scratch. DesignGuru's template pack helps create distinctive campaigns efficiently.

What's Inside

• 40+ Proven Ad Examples for inspiration

• 12 Ready-to-Use Templates for quick customisation

• Modern, Clean Designs tested for conversion

• Time-Saving Formats for busy seasons

  
  

Perfect for marketing teams, business owners, and designers who need professional Black Friday ads without the typical clichés.

→ Get Your Black Friday Templates Here

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Final Thoughts

Black Friday presents a unique opportunity to showcase creative excellence even during peak promotional periods. The strongest campaigns demonstrate that sales messaging can coexist with sophisticated design, proving that effective doesn't mean ordinary.

The best Black Friday ads accomplish multiple goals:

• They announce compelling offers without shouting

• They maintain brand integrity while driving urgency

• They stand out by design, not just by discount

• They build long-term brand value beyond the sale

Success in Black Friday advertising isn't measured solely by conversion rates. It's about creating campaigns that resonate with your audience, reflect your brand values, and set you apart from the sea of generic sale messaging.

Remember, your next Black Friday campaign could be the one that transforms how your audience sees your brand. Make it count.